Brembo Buys Öhlins, Promises ‘Conversion of Racetrack Innovation into Consumer Products’
Already previewed late last fall, Öhlins Racing has been bought by Italian motorsports brake maker Brembo. It’s been a tumultuous few years for the premium Swedish suspension maker – and the cycling industry, as a whole. But Öhlins seems psyched to have been acquired by another premium brand steeped in two-wheel racing, and is optimistic […]
Ritchey Rainbow Stripes Are Out. UCI & WCS World Champs Component Agreement Ends
After more than three decades, Ritchey WCS says goodbye to its rainbow stripes, in what really feels to me like the end of an era. While it’s always odd (or feels wrong?) to see amateur cyclists riding in a rainbow-striped World Championship replica jersey, the much more subdued rainbow of Ritchey WCS components always felt […]
Low-Impact Aluminum? Trek Bicycles Introduces Innovative Approach w/ 2024 Sustainability Report
Waterloo, Wisconsin’s Trek Bicycles says that besides making bikes, they want to make a difference. On January 6th Trek released its 2024 Sustainability Report. It’s said to showcase the company’s ongoing commitment to reducing its carbon emissions. Along with the company’s other initiatives, the report introduces Trek’s low-impact aluminum program along with a “groundbreaking” supplier […]
They’re Back! The Pro’s Closet 2.0 is Live and Just Sold Their First Bike
After the hoopla of closing its doors, and selling off everything in the building, The Pro’s Closet (TPC) is back and ready to roll. Under new ownership, they’ve rebuilt their inventory and hired back many former employees for the re-launch. (Photos / TPC) On their LinkedIn page, TPC 2.0 is celebrating their first bike sale […]
Rocky Mountain Bicycles Files for Pandemic-Fueled Business Restructure
I guess I am the Harvester of Sorrow this week. First the GT Bicycles story, and today, I bring the news that Rocky Mountain Bicycles has applied for restructuring. The 40+-year-old Canadian bicycle company applied with the Superior Court of Québec for protection under the Companies’ Creditors Arrangement Act (CCAA). (Photos / Rocky Mountain Bicycles) […]
Is This the End for GT Bicycles?
With a heavy heart, we share the news that GT Bicycles appears to be slowly shutting down. After a joyous and hopeful homecoming back to So. Cal. not quite two years ago, the once iconic Southern California brand is laying off employees, and halting production. Just last February, after being home in So. Cal. for […]
Is This the End for GT Bicycles?
With a heavy heart, we share the news that GT Bicycles appears to be slowly shutting down. After a joyous and hopeful homecoming back to So. Cal. not quite two years ago, the once iconic Southern California brand is laying off employees, and halting production. Just last February, after being home in So. Cal. for […]
Tom Pidcock to Race Both Scott & Pinarello Bikes in 2025 with Q36.5?
While pro rider team transfer news isn’t often big on our tech-focused priority list, Tom Pidcock’s move to Q36.5 Pro Cycling for the next three years brought up an interesting question. Would he now race on all of the Scott bikes of Q36.5? Or would he somehow still race on those all-new off-road bikes that […]
Segway Assembles eBike Team and Dealer-Centric Sales Model to Launch Two New eBikes
Segway just announced the creation of a dedicated eBike division in the United States. The new Segway eBike department is said to be an assembly of “bike-industry veterans”. They have a sales plan that will support independent dealers before launching their first two eBikes. First teased at CES 2024, the Xyber and Xafari will be […]
Ride with GPS Three Free Months of Premium Promo is Back and Supports BikeRumor!
Ride with GPS has always been a great tool for planning & tracking your rides. The functionality of the app & website is better than ever with recent features such as QuickNav. Those improvements have made a Ride with GPS subscription more useful than ever – and those subscriptions are on sale once again. This […]
